You can have the best product in the world but you will fail if you are unable to put it in front of the right customer. In order to achieve business success you must be able to identify and focus on the most effective routes to market. This requires you to understand your ‘ideal’ customer and their buying behaviour and, more importantly, articulate clearly why they should buy from you. Securing this information will help you to choose the best sales channel for your product.
The masterclass, delivered by Rhona Campbell who is an expert in global product management and product marketing, will take you through a step-by-step guide on how to undertake the necessary market research as well as assess which route to market is the right one for you. It will provide pragmatic advice on the most cost effective approach to take as well as outline real life success stories and how to avoid some of the pitfalls.
Rhona has over 15 years experience working with small and medium-sized technology companies to achieve growth and success in both the UK and overseas markets. Her practical know-how has helped companies to commercialise and launch new products, enter new emerging markets as well as develop and implement international marketing strategies. Rhona has recently set up her own Edinburgh-based consultancy, Rhona Campbell Associates, working with start-up and investor-funded technology companies to assess commercial feasibility of new products, formulate product strategy/roadmap and take leading-edge technology to market.
This masterclass is aimed at senior managers in SMEs who are responsible for driving their business growth and sales strategy.
The cost to attend this event is £30.00. A discounted rate of £20.00 is available for clients of HPIC, Hillington Park, Alba Innovation Centre, the Atrium, Interactive Scotland, members of Renfrewshire and East Renfrewshire Chambers of Commerce.
Please select the 'members only' ticket to access this discount. Click here to book your place>>> https://hillingtonmasterclass.eventbrite.co.uk/
This event is being run by Hillington Park Innovation Centre in conjunction with MEPC and is open to all companies on Hillington Park.
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